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Privacy Policy

Last Updated: December 15, 2024

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1. Introduction

Guangzhou Mengyiyou Trading Co., Ltd. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications, websites, and services. Our apps are distributed through Google Play Store and Apple App Store.

By using our services, you consent to the data practices described in this policy. If you do not agree with our policies, please discontinue use of our applications and services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide, including:

  • Name and contact information (email address, phone number, mailing address)
  • Account credentials (username, password)
  • Payment information and billing addresses
  • Demographic information (age, gender, preferences)
  • Device identifiers and technical information
  • Location data (with your consent)

2.2 Automatically Collected Information

When you use our apps, we automatically collect:

  • Device type, operating system, and version
  • Unique device identifiers (Advertising ID, ID for Vendors)
  • IP address and network information
  • Usage patterns and feature interactions
  • App performance metrics and crash reports
  • Cookies and similar tracking technologies

3. Advertising and Ad Networks

Our mobile applications integrate third-party advertising SDKs to provide free services and support our business. We work with the following advertising platforms:

Google AdMob

Primary ad monetization platform for our apps

Meta Audience Network

Facebook advertising network integration

Unity Ads

Game and app advertising solutions

AppLovin MAX

Mobile advertising and monetization

IronSource

App monetization and growth platform

Vungle

In-app video advertising network

Chartboost

Mobile game advertising platform

Mintegral

Cross-promotion and ad network

字节跳动穿山甲

Pangle advertising platform

Smaato

Global mobile advertising exchange

Start.io

Mobile audience and advertising

AdColony

Mobile video advertising

3.1 Types of Advertisements

Our apps may display the following types of advertisements:

Splash Ads

Full-screen ads on app launch

Rewarded Video

User-initiated video ads with rewards

Interstitial Ads

Full-screen ads between content

Banner Ads

Display ads within content areas

3.2 Ad Personalization

Advertisers may use your information to deliver targeted advertisements based on your interests and device. You can control ad personalization through your device settings:

  • iOS: Settings > Privacy > Apple Advertising > Turn off Personalized Ads
  • Android: Settings > Google > Ads > Opt out of Personalized Ads

4. Children's Privacy (COPPA Compliance)

Our applications comply with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 13 years of age without verifiable parental consent. If we discover we have collected information from a child under 13 without parental consent, we will delete that information promptly.

If you believe a child has provided us with personal data, please contact us at support@mengyiyou.com. Our apps are not designed for or directed to children under 13.

For apps that may have users under 18, we implement additional safeguards including limited ad targeting and content filtering.

5. International Data Transfers

Your information may be transferred to and processed in countries outside your residence, including China and other jurisdictions where our servers and advertising partners operate. When we transfer data internationally, we ensure appropriate safeguards are in place:

  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules
  • Data Processing Agreements with third parties
  • Compliance with applicable data protection laws

6. Regional Privacy Rights

6.1 European Union (GDPR)

If you are located in the EU, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent
  • Lodge a complaint with supervisory authority

Our legal basis for processing includes consent, contractual necessity, and legitimate interests.

6.2 California Consumer Privacy Act (CCPA)

California residents have additional rights including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of sale of personal information
  • Right to non-discrimination

We do not sell personal information for monetary consideration. Some data sharing with advertising partners may constitute a "sale" under CCPA.

6.3 United Kingdom (UK GDPR)

UK residents have rights under UK GDPR similar to EU GDPR. Our UK representative can be contacted for data protection inquiries.

6.4 Canada (PIPEDA)

Canadian users are protected under PIPEDA. We obtain meaningful consent for collection and use of personal information.

6.5 Australia (Privacy Act 1988)

Australian users have rights under the Australian Privacy Principles. We comply with the Notifiable Data Breaches scheme.

7. Data Retention

We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on:

  • Type of information collected
  • Purpose of processing
  • Legal and regulatory requirements
  • Business needs

Advertising identifiers are retained for up to 13 months (or as required by applicable law) before being reset or anonymized.

8. Data Security

We implement appropriate technical and organizational measures to protect your data including:

  • Encryption of data in transit and at rest
  • Access controls and authentication
  • Regular security assessments and penetration testing
  • Employee training on data protection
  • Incident response procedures
  • Compliance with ISO 27001 standards

While we strive to protect your information, no method of transmission over the internet is 100% secure.

9. Third-Party Services

Our apps may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

Third parties that may receive your data include:

  • Advertising networks and demand-side platforms
  • Analytics providers
  • Cloud service providers
  • Payment processors
  • Customer support platforms

10. Your Choices

You can control your privacy through:

  • App Settings: Manage permissions and preferences within our apps
  • Device Settings: Control location, notifications, and ad tracking
  • Account Deletion: Request account and data deletion
  • Communication Preferences: Opt out of marketing communications

11. Contact Us

For privacy inquiries, data subject requests, or concerns:

Guangzhou Mengyiyou Trading Co., Ltd.
X1301G022137, Building 1, No. 106 Fengze East Road
Nansha District, Guangzhou, 510000, China
Email: support@mengyiyou.com

We will respond to requests within 30 days. For EU/UK inquiries, contact our Data Protection Officer.

12. Policy Updates

We may update this Privacy Policy periodically. We will notify you of material changes through app updates or prominent notices. Your continued use after changes constitutes acceptance of the updated policy.

Version history is maintained and available upon request.

Mengyiyou

Guangzhou Mengyiyou Trading Co., Ltd. - Your trusted partner for global trade solutions.

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